August Style Edit

August 2016


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MODERN Romance

Our story unfolds with a gorgeous collection of unbelievably soft, incurably romantic looks that love your curves. It all starts with a tale of ruffles, florals, peasants and all things soft and fluid. Then (plot twist!) we added a fresh new slant to dresses and cardigans with updated hemlines, angled tiers and dramatic cascades. You’ll fall for our new fashion tops like subtle, sexy cold-shoulder tunics and cocoon toppers that flatter every figure. Plus, get a sneak peek at our new denim collection with the ultra-wearable denim-on-denim look. And calling all comfort-lovers, the new front-close comfort bra is here! Join us as style takes a romantic turn. It’s all here in your August Style Edit!

AprilStyleGuide_KateKate McKee
Vice President
Product Design & Development


JUST FOR Frills

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“Our Modern Romance Collection is designed for comfort, fit and fashion. This wearable, flattering trend uses ruffles, florals and soft drapey styles to create an ultra-feminine look.”

 


Supersoft AT HEART

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“Nothing says romance more than soft, fluid fabrics that skim the body and drape beautifully. From plus size ruffle blouses to airy ponchos, you’ll find so many ways to show your softer side.”

 


FRESH Angles

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“Get a whole new perspective on plus size dresses with our fresh new collection. Cascades, slanted hems and vertical lines help create a long and lean silhouette that flatters all.”

 

 Top STORIES

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“A flash of bare shoulders is just the right amount of sexy. Get the look with our plus size cold-shoulder and split-shoulder tops, or by layering a lightweight cocoon over a tank.

 

DENIM ON Denim

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“The modern way to wear denim? Mix it with more denim! The key is to mix the washes and textures. Try pairing a faded denim top with a dark wash skirt, or destructed jeans with a more polished top.


ULTIMATE Comfort

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“Your favorite plus size bra just got better! Enjoy the softness and smooth, supportive fit of our original No-Wire Cotton Bra in an easy front-close design.”