We think all women deserve to look and feel beautiful, confident and sexy. So we created a new collection of sleek, stretchy styles designed to flaunt your curves from neckline to hemline. It’s called Catherines Curvy.
You may have questions about the new collection. So we put together
a Q&A with Kate McKee, Vice President of Design and Product Development,
to get the inside scoop on all things Curvy.
Q: What inspired the Curvy Collection?
Kate: Actually, you did! We heard from so many customers who were looking for something a little sleeker and sexier in our collection … women who feel better in more body-conscious clothing that flatters their figure. Our new Curvy Collection is all about celebrating your curves!
Q: Is Curvy exclusively for women with an hourglass figure?
Kate: Not necessarily. Curvy is for anyone and everyone looking to try something new. You’ll see many of the pieces have a faux-wrap detail or belt at the waist. These details (and more!) create the illusion of an hourglass figure, no matter what your natural shape. Of course, women with natural hourglass figures are going to love our new Curvy Collection!
Q: Will there be more Curvy items in the future?
Kate: That’s the plan! Watch for more Curvy styles coming this spring. I won’t reveal the details here. You’ll have to check back in March to see what’s new and fabulous in the Curvy world.
Q: Do you have any advice for women who want to try Curvy,
but are worried about revealing bumps and lines ?
Kate: In a word, the answer is shapewear. Women of all sizes can benefit from a little control underneath. We selected pieces from our shapewear assortment that go perfectly with each item from the Curvy Collection. We want every woman to look and feel her best, and the right shapewear can make all the difference.
Q: As a designer, what’s the most important factor to consider when creating body-conscious plus size styles?
Kate: Fabrication is key. Our Curvy styles are made from the same soft, stretchy fabric as our AnyWear collection, as well as a wonderful ponte knit fabric that’s denser, with a little bit of compression in it for our skirt, pant, and jacket. It’s easy and sleek, so all of our Curvy styles feel like a dream and fit like a glove.